Business Management - Marketing/Sales

Omnichannel requires more data, more integration and more investment than multichannel marketing alone — but the results will be well worth it.

Selling to Millennials takes some adjustment from traditional sales strategies. Interacting with them may seem tough, but there are some key changes in communications that need to be recognized when selling to them.

Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.

Opening your in-plant's doors to customers is an excellent strategy, as Penn State University’s Multimedia and Print Center found out. Take an inside look at this successful open house and hear Director Abbas Badani discuss his strategies and goals.

What are promotional products? Why do people love them so much? More importantly, how can an integration with this industry help your printing business? To fully understand the opportunity, Seth Barnett, VP of Operations at Think Promo Now, takes us back to the beginning.

Join us to understand what the necessary components are to measure your ROI, ranging from leads to engagement.

As it pursues its digital transformation, Heidelberg has announced key organizational changes. As of October, three key management positions will be filled by these individuals with international experience from various industries.

This webinar will discuss the ways high-speed inkjet offers affordable digital color and associated improvements in operational costs.

Many organizations are not set up to accommodate many kinds of customer interactions and it costs them business! Here are some simple steps to make sure you are both print and Web ready for sales and marketing.

During a panel discussion with Barb Pellow of Pellow & Partners at this year's Inkjet Summit, three inkjet adopters revealed how to sell inkjet the right way and shared the lessons they’ve learned along the way.