Business Management - Marketing/Sales

Employee recognition programs aim to increase employee engagement, improve job satisfaction, reduce turnover. Here are some ideas.

Combined, the Top 25 “Hot Markets for Print Demand 2018-19” account for nearly 95% of total print-related purchasing by key sectors.

Monika Collins has been hired as the new marketing manager at Presstek LLC. Collins will lead Presstek’s marketing initiatives, focusing on its range of digital offset and CTP printing solutions, as well as new products and technologies targeted toward growth market segments.

Ricoh has signed on to participate as a leading sponsor and exhibitor at the PRINTING United Expo in Dallas, Oct. 23-25, 2019. In PRINTING United, Ricoh sees the opportunity to advocate for and build a broader community that sparks forward-thinking, actionable dialogue.

In-plants do much more than “just” print. Many provide variable data, text messaging, email and social media services. If customers don’t know this, they may be bringing the print component of campaigns to your in-plant and handing off the other deliverables, to other departments/outside resources. That approach fragments messaging, compromising color consistency and campaign effectiveness.

Your employees will be more productive and creative if they feel respected and valued. Here are eight tips to spark a more creative environment.

They called him “Tricky Beam.” He was my great uncle. He was a schemer. He earned his name “tricking” people out of their money.

Learn about how market leaders successfully transformed their sales organizations

GPO’s nationwide print procurement program provides significant economic opportunities for printers to expand their business. In-plants should take a look at this opportunity.

When did you last interview a customer? I try and interview a customer every month. The information I get from spending 30 minutes with one of my existing clients is invaluable. Remember, this conversation is not about sales. It is all about finding out about your customer.