Business Management - Marketing/Sales

For many, a strategy is developed through trial and error with the goal of significantly improving the top and/or bottom lines. These are worthwhile goals but in this era of nearly ubiquitous products and services, it's wise to engage with clients first before making any changes to your strategy. What follows are three case studies concerning client engagements MarketCues conducted that show how to link customer insights to strategy to win big.

We ranked the largest in-plants by sales and employees and calculated the sales per employee. The results are surprising.

MarketCues has coached and consulted with many organizations and when they found out what their true inhibitors to their growth were many could not bring themselves to take all of the bold steps required to grow out of their challenges.

Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.

Nearly all of the successful marketing strategies were inspired by ideas from outside the printing industry.

Heidelberg Connect is a new resource center for customers to easily access relevant information for their next strategic investment.

In-plants often feel like underdogs. But are you unwittingly contributing to the perception that your in-plant isn’t valuable?

After 52 years, ACUP has a new look and a (slightly) new name. The Association of College and University Printers unveiled a new logo.

In-plants, by and large, are missing out on a very big, mostly untapped market: promotional product sales.

Suppose you get a call from a prospect you ask about their objective — what is the printed piece intended to do?