Interactive Print - Augmented Reality
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.
Augmented Reality is a hot topic. Two weeks after IPG presented a live webinar on AR, scores of printers continue to listen to replays of the presentation to learn how to use AR to provide more value to customers and generate new revenue.
Learn how you can use augmented reality to provide more value to your customers and generate new revenue in the process.
The World Bank's in-plant was presented with the Organizational Impact Award by the In-Plant Printing and Mailing Association for its altruistic Virtual Reality program, which virtually transports stakeholders to poverty-stricken or conflict areas to build a unique level of empathy and engagement.