Interactive Print - Augmented Reality

Should You Use Augmented Reality With Direct Mail?
September 21, 2018 at 10:23 am

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

Generate Revenue With Augmented Reality
May 9, 2018 at 12:01 pm

Augmented Reality is a hot topic. Two weeks after IPG presented a live webinar on AR, scores of printers continue to listen to replays of the presentation to learn how to use AR to provide more value to customers and generate new revenue.

In-plant Leaders Reveal ‘Bold Moves’
November 7, 2017 at 4:18 pm

During a seminar at PRINT 17 titled “Bold Moves for the Future,” three in-plant managers shared their experiences with implementing new services and strategies.

World Bank Honored for Virtual Reality Program
August 30, 2017 at 12:01 pm

The World Bank's in-plant was presented with the Organizational Impact Award by the In-Plant Printing and Mailing Association for its altruistic Virtual Reality program, which virtually transports stakeholders to poverty-stricken or conflict areas to build a unique level of empathy and engagement.