Interactive Print - Augmented Reality

This session will focus on how print service providers can leverage AR in their print opportunities to create compelling campaigns.

Augmented Reality is not the future, nor is it a fad. It is here, and here to stay, for good reason. The value it brings to all forms of print is significant, and if you’re not yet engaging with this innovative medium then you really should ask yourself why.

World Bank Group’s GCS Printing & Interactive Media Services has taken innovation to another level.

Hear customer success stories and learn how to implement omni-channel technologies to better serve your customers.

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

Augmented Reality is a hot topic. Two weeks after IPG presented a live webinar on AR, scores of printers continue to listen to replays of the presentation to learn how to use AR to provide more value to customers and generate new revenue.

Learn how you can use augmented reality to provide more value to your customers and generate new revenue in the process.

During a seminar at PRINT 17 titled “Bold Moves for the Future,” three in-plant managers shared their experiences with implementing new services and strategies.

The World Bank's in-plant was presented with the Organizational Impact Award by the In-Plant Printing and Mailing Association for its altruistic Virtual Reality program, which virtually transports stakeholders to poverty-stricken or conflict areas to build a unique level of empathy and engagement.

The first In-plant Innovators Conference challenged in-plants to think in innovative ways. They took this message to heart.