Mailing/Fulfillment - Postal Trends

Should You Use Augmented Reality With Direct Mail?
September 21, 2018 at 10:23 am

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.

IPMA Conference Wraps up With Outsourcing Debate
June 12, 2018 at 5:48 pm

The 2018 In-plant Printing and Mailing Association (IPMA) conference concluded June 13 with a riveting debate about outsourcing, possibly the most important — and frightening — issue in the in-plant world.

Technology Makes Direct Mail Irresistible
May 18, 2018 at 10:11 am

By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.