Despite more than 20 years of commercial printing experience, Mike Puckett felt like a deer in the headlights when he joined Vanderbilt University Printing Services. But as his confidence grew, he realized it was the best professional decision he had ever made.
In-plant Insights
It has been slightly over 21 months since I retired. You would think that over that time period most of my work-related convictions would have changed. It took a bit to beat those feelings down and yet I still have moments that irk me.
I just returned from three action-packed weeks of travel to in-plant events all over the country, from Washington, D.C., to San Diego, California, giving me a chance to hang out with dozens of in-plant managers, many of whom I’d never met before.
The days of classically trained graphic designers have given way to a new crop of print customers, many of whom don’t know their way around the Adobe Creative Suite. As print experts, we provide much-needed translation services between the everyday language of today’s print consumers and the production team.
A few years ago, one of our digital printing vendors paid a visit to our in-plant. The discussion was pretty routine. At some point in the conversation, however, the vendor turned to me and asked a question I had never heard before.
We live in an age of data. It influences nearly every business decision that gets made. Embracing data and analytics in your in-plant is an important way to express the value you bring — in terms that data-minded decision makers can appreciate.









