Redefining Value: Strategies for Capturing New Market Opportunities
Sponsored by: Canon Solutions America
Speakers: Barbara Pellow, Group Director, InfoTrends; Bruce Mandell, President, Data-Mail; Don Eichman, VP of Sales and Marketing, Alcom Printing
Changing customer communication needs and demands have many service providers pursuing a broader range of offerings beyond print. By expanding their services, print providers can grow their customer bases, boost revenues, enhance profits, and differentiate themselves from the competition. This webinar will focus on how print service providers are redefining their businesses by adding value in the form of new print-related services as well as digital media options and alternatives.
Barb Pellow, InfoTrends' Group Director, will share results from a September 2014 InfoTrends/Printing Impressions Emerging Trends survey where 65 companies were asked a series of questions about the value-added services they offered as well as key strategies, tactics, and business approaches that were yielding results. A panel of print service providers will also discuss how they have redefined and repositioned their businesses.
In this webinar you will learn:
- Key strategies and tactics for boosting revenues
- How to redefine your business by adding value from print-related services
- How successful printers are repositioning their businesses for growth