Multimedia And Video--Lights, Camera, Action
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Even with the up-front expense, there may still be a short-term cost-savings if your department is already outsourcing its video work. As Fristo notes, "Once they know you don't have this stuff, they charge [a lot] per hour to edit, and that makes it real pricey to shoot anything."
Fristo says price will probably be the major consideration for any in-plant interested in expanding its capabilities. Training is also an issue, but Ameritas found employees were interested in learning and generally enthused about the expanded capabilities. In any event, formal extension classes at colleges and universities—which Fristo says he may send employees to—are inexpensive compared to the equipment itself.
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