Multimedia And Video--Lights, Camera, Action
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Proceed Slowly
At SRP, which began expanding its capabilities several years ago, Beachler says that barring an unexpected windfall, the best strategy is to tread slowly and carefully until you know exactly what it is your customer needs most.
"Your first step is going to be a small one, maybe a video camera and some minor editing bays of some kind, because otherwise it can get too pricey," Beachler says. "It has to be a gradual build. That's the way it was with us. Then, as you demonstrate that you're doing something worthwhile, the money tends to be more available."
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