Multimedia And Video--Lights, Camera, Action
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"There's versatility now, because we've gained synergies with people," Landwehr says. "A lot of times we try to tie a common theme together between print and video, and the customers love it. The old adage applies: one person can lift a hundred pounds and two individuals can each lift 100 pounds, but together they can lift 300 pounds. The way I look at it, the print shop and reprographics room put images on paper, the video area puts images on tape, and the CAD area converts and eventually puts images on paper or film. It's all very labor-intensive, very hand-oriented. And what we do in bindery and printing is much the same thing. So the merging of those areas seemed very logical."
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