Multimedia And Video--Lights, Camera, Action
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"It was a good management decision," says Beachler, whose combined operation employs 30 people. "The art interfaces naturally with printing. We can also do jackets and labels for the videos."
Breaking into audio and multimedia after years of being a print-only shop can be daunting—and expensive—but it isn't impossible. What it does require, say those who have recently expanded, is the backing of both management and your staff, not to mention some anticipated expenses up-front for education and equipment purchases.
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