Digital Color: What a Difference A Decade Makes
Toolsets like Web CRD from Rochester Software Associates, Digital Storefront from EFI, Atlas PrintShop Web, and Printable’s FusionPro Suite provide access to the in-plant user community via the Web. Variable data offerings cover the gamut from entry-level mail merge solutions like Atlas PrintShop Mail to integrated marketing campaign management solutions from MindFireInc and XMPie. The challenge for today’s in-plant manager is not determining if there is a solution available, but identifying the best toolset for the specific environment.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.