Digital Color: What a Difference A Decade Makes
Digital Color: Beyond Technology
Leading in-plants are using digital color to expand their services and gain improved strategic relevance (see CCP story on page 16). Digital color technology on its own is not enough to differentiate an in-plant; in-plants must use the technology to demonstrate a return on investment for their organization. Innovative digital color users are finding that effective use of production color lets them reach new users with value-added solutions.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.