Digital Color: What a Difference A Decade Makes
The Opportunity
The convergence of more affordable and reliable equipment that can deliver high-quality output, ease-of-use application software tools, and finishing and substrate alternatives is driving tremendous growth in digital color printing. InfoTrends expects the retail value of print in the U.S. production color (24+ ppm) print-on-demand environments to experience a compound annual growth rate of 23 percent between 2005 and 2010.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.