Digital Color: What a Difference A Decade Makes
Today, Indigo has been taken over by Hewlett Packard. Xeikon faced bankruptcy before being acquired by Punch Technologies. Kodak bought out Heidelberg’s share of NexPress. Ink and toner are now sticking to the paper. The quality of the output is substantially better. Consumables costs are down and reliability has improved dramatically. Broad arrays of substrates are available to make the technology more competitive with offset. In-line finishing options abound to enhance operational efficiency. And there are a number of application software solutions to support the implementation of customized marketing programs.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.