Digital Color: What a Difference A Decade Makes
“We are handling variable data and intelligent mail,” explains Marrocco. “We are taking on sophisticated applications. Pages contain variable information, and each page is bar coded. A variable number of pages are inserted into different envelopes with complete document integrity.”
Adds Ciardi: “We have been in the variable data game for a long time with monochrome printing. We are going to deploy these same personalization and customization skills to produce full-color marketing documents to help drive our business. We understand and can work with the marketing function to drive 1:1 communications.”
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.