Digital Color: What a Difference A Decade Makes
DIGITAL COLOR was introduced to the marketplace more than a decade ago. Indigo and Xeikon unveiled key new products in the mid-1990s, and early projections were that these technologies would take off.
Initially, as with a number of new technologies, there were technical issues. Presses were unreliable; ink and toner didn’t stick to the paper; and the cost of consumables was too high to generate any substantial application transfer from offset technology.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.