Digital Color: What a Difference A Decade Makes
3|Marketing Value-added Services
Digital color has opened the door to integrate in-plants with the marketing function. As opposed to an auxiliary service function, digital color is making the in-plant arena part of the business processes that drive results. No differently than the commercial printing market, in-plants need to deliver strategic value-added services. In-plants like Pennsylvania’s Department of General Services are engaging in complex data-driven applications.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.